PureFibre: Redefining Fibre Connectivity for the Growth of Data Centres

PureFibre: Redefining Fibre Connectivity for the Growth of Data Centres

PureFibre is a revolutionary network alternative to existing dark fibre, that sets new standards for fibre connectivity, with unique features and benefits at a fixed and dependable price, including fully automated fibre delivery via our dedicated duct and fibre architecture.


We all know the power that fibre represents for businesses and consumers alike. It is the bedrock technology for an increasingly connected world, providing the speed and reliability of connection that we have all come to know, trust and rely upon. But while fibre was always considered a scalable technology, obtaining access from the incumbent providers, as well as matching the technical specifications between data centres, required a new network.

For data centre operators and customers within their facilities, this is becoming a threat both to attracting customers (growth) and growing their base.

The growth of existing and new data centres like we have never seen before, is exposing the limitations of existing dark fibre networks, on pricing, capacity and performance, impacting their ability to attract new customers and services, thereby growing customer demand.

Dark fibre has been a term used in our industry for over 20 years. It has come from a background of unused capacity in the networks of retail carriers. It was designed in the 20th Century but no longer serves the needs of the future.

PureFibre is the new Dark Fibre

Restrictions imposed by telecommunications carriers can no longer be allowed to impact end user experience of the products being delivered from these data centres. PureFibre has been designed to enable the growth of data centres and the products within them.

We believe that you can’t build our digital future on the foundations of the past. That’s why we rethought and redesigned fibre connectivity for data centres from the ground-up. It’s not enough just to buy more bandwidth from existing network connections when you are not in control of how your customer services are being delivered over these incumbent networks and their restrictive products.

For our customers to provide certainty in their product and service performance, we heard loud and clear that we needed to provide them with the confidence that can only come from a new, high performance network via our dedicated duct and fibre architecture. They require the capacity and scale when they need it – at a known price they can forecast upon – not just when it’s convenient for the network provider.

We also realised that we’d need to automate the provisioning of these services at a speed and scale that customers have been requesting, but has so far been unachievable for the incumbents. From live service qualification, downloadable KMLs, complete transparency in design and live fixed pricing, we set a new benchmark.

Customers can now turn on physical fibre between any data centre, fully diverse, in 40 seconds. No need for project management anymore.

PureFibre is a revolutionary network solution that sets new standards for fibre connectivity.

While PureFibre tackles the performance and operational issues, customers have had to experience for decades, we had to remove one major problem – retail conflict. FibreconX has been created with a singular vision – a wholesale-only provider of PureFibre, that delivers tomorrow’s network, today, allowing customers to control their own future, not the incumbent carriers.

If you’d like to know more about PureFibre, reach out to us in the comments below, or visit us at https://www.fibreconx.com.au/